Founder Takes Pt. 3
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Description:
Nick
SideShift
Sep 2025
Influencer marketing is dead.
Nick founded SideShift, the world’s leading UGC creator marketplace.
They're building the next-generation distribution engine — fast, authentic, and powered by real people.
We talked about the death of influencer marketing, crazy client stories (hiring 153 creators in 3 days), and personality hires.
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